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What is Targeted Traffic
Targeted traffic is based on Customers searching on google for a specific product or service that you offer. They are Interested in your services, with the intention to make a purchase. Your Goal is to seek out these targeted customers as they have the potential to drive sales and generate leads.
Let’s say for the purposes of illustration, Tracy owns a salon in Boston and is looking to generate more sales. Should Tracy’s target audience come from the millions of users in China or attract the attention of people living in Boston. Her search results should trigger customers searching for “Salons in Boston” and this will show Tracy’s website on Google’s search result.